LOS ANGELES KINGS
LOGO DESIGN / UNIFORM DESIGN / INDEPENDENT WORK (2023)
Rebrand of the Los Angeles Kings (NHL). Tried to create a dynamic new logo that speaks to their regal namesake as well as their sunny home, while using their old color scheme of purple and gold. Designed in Adobe Illustrator.
Logo with keyline
Animation showing the conceptual elements of the logo
One color version with keyline (white)
One color version with keyline (black)
