TAMPA BAY LIGHTNING
LOGO DESIGN / UNIFORM DESIGN / INDEPENDENT WORK (2018)
Rebrand of the Tampa Bay Lightning (NHL). I found a compact way to visually merge the “T” (Tampa), the lightning bolt, and “B”, which here exists as an actual bay in the negative space of between the “T” and the lightning bolt.
"Light" version
The different elements of the logo
One color version with keyline (black)
One color version with keyline (white)
JERSEY & UNIFORM
Here are some uniform concepts. I tried to incorporate the angular feel of the logo without going too far into tacky, zig-zaggy lightning bolts. I prioritized blue over white and made the blue stripes large since blue and black can sometimes blend together a bit. Overall when I do jersey concepts I try to keep them clean, bold, and classic.
CLOTHING & MERCH
T-shirt (dark version)
T-shirt (light version)
